Inspirational pet adoption campaign created by artists with lighting and framing techniques


A series of optical illusion portraits by the artist duo, photographer Amol Jadhav and art director Pranav Bhide, feature animal shapes in the negative space between models. The campaign is designed for World For All Animal Care And Adoptions in Mumbai to raise awareness of pet adoption – “There’s always room for more. Adopt.”

To salute the production team:
Prasoon Joshi- Executive Chairman & Regional ED AP
Pradyumna Chauhan- National Creative Director
Sharmad Khambekar- Creative Director
Art director: Pranav Bhide
Writer: Pranav Bhide
Photographer: Amol Jadhav
Retoucher: Pranav Bhide
Finisher: Nitin Sawant, Nagesh Mithbawkar

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