Sexism and objectification of women in advertising


The video from the #WomenNotObjects project features sexism and objectification of women existing in advertising and marketing industries, like, perfume, sandwich, alcohol, etc.  This video showcases some ladies holding examples of advertisements clearly with sexist and objectifying and calling out their irony. Both men and women are objectified in advertising, “The difference in how the bodies of men and women are portrayed is by the face-to-body proportions. For men, a “face-ism” bias exists, whereby men’s heads and faces are shown in greater detail than they are for women,” Jennifer Stevens Aubrey writes, “The corresponding bias for women is ‘body-ism’ — the focus is usually on women’s bodies or body parts.”

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The full video

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