PETA (People for the Ethical Treatment of Animals) Asia collaborates with Ogilvy & Mather Advertising Bangkok to open a fake temporary store in one of Bangkok’s most trendy shopping malls, where they put leather accessories like bags, purses, wallets, jackets, gloves on display that seem ordinary luxury leather goods, in fact, which are filled with fake animal flesh, blood and even a bloody beating heart in a bag. PETA Asia and Ogilvy are hoping that it can raise awareness of animal suffering.
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